Sustainability has become a buzzword in the fashion industry, with brands scrambling to tout their eco-friendly credentials. But what does it mean to be a sustainable clothing brand? Is it simply using organic cotton or linen?

Or is there more to it?

If we stick with the exact meaning of the sustainable approach, then it is true that there is no single way of being 100% sustainable for any clothing brand.

Therefore, the actual hunt is to be sustainable as much as possible.

The Pitfalls of Traditional Sustainability Approaches For the majority of the fashion industry sustainability is the usage of organic products for garments.

For some fashion brands, it is an ethical way of garment formation and distribution. Even organic fabric production still requires water and land, and it can be expensive, making it difficult for brands to offer affordable products.

Furthermore, even if a brand uses all organic materials and works with ethics, they’re still no guarantee of being sustainable because the brand needs to produce large quantities of clothing.

From all the bulk-produced pieces, not necessarily all the pieces are sold out. There are several uneven sizes and unsold items left at the end of the season.

This creates “dead inventory,” which ends up in landfills or is heavily discounted, further harming the environment.

We studied the whole scenario and think that if we become a brand that only uses organic materials for production, then we can’t survive. But to be an environmentally friendly brand, we have to think critically about solutions and that’s why we come up with the new approach to run a fashion brand.

A New Approach to Sustainability:

Make-to-Order At NEOFAA, we believe there’s a better way to do sustainability. (We are not a 100% sustainable brand but we are trying to be sustainable as much as possible by reducing our consumption of resources for production and making things only when someone wants to use them.)

That’s why we’ve adopted a make-to-order inventory approach. This means that we only produce garments when a customer orders them. We cut the fabric, print it with the required design, and sew the garment in their size.

This approach gave us several advantages:

Making Sustainability Accessible We know that some people may be concerned about the price of make-to-order clothing. However, we believe that our fashion should be made for everyone. That’s why we offer a variety of price points and payment options. We also believe that the quality and uniqueness of our garments make them worth the investment.

We’re excited to be at the forefront of the sustainable inventory revolution in fashion. We believe that make-to-order is the future of clothing, and we invite you to join us on this journey.

By choosing to shop with NEOFAA, you’re not just buying clothes, you’re making a statement about the kind of world you want to live in. We even extend to the usage of our clothes and we formulate a foundation from our side, which collects clothes from our customers and followers to redistribute them to the needy. By doing these we even enhance the subject of reuse and give our garments a new cycle of living and helping needy people with clothes additionally.

We hope this blog has given you a better understanding of the sustainable inventory approach and why it’s so important. If you have any questions, please feel free to leave a comment below.